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Anatomy of Action Network Actions

Below is a list of the kinds of content you will need to build a Petition, Letter Campaign, or Form.


Petition 

Standard petition enabling supporters to ask someone in power to do something.

 

  • Title
  • Short intro “Why this is important”
  • Picture (optional)
  • Petition target (just the name. Petitions don’t automatically send to targets)
  • Actual petition language
  • Thank you page language
  • Optional Email response to petition signer
  • Optional Share info:
  • Tweet post
  • Facebook post (and pic)
  • Email a friend info (Subject line and email)

Letter Campaign

Enables supporters to send an email directly to a person or group of people.

 

  • Title
  • Short intro “Why this is important”
  • picture (optional)
  • Title, First Name, Last Name, Email, Zip code (optional) of target in a csv file
  • Tips for letter writers (or repeat short intro “Why this is important”)
  • Subject line of letter to target
  • Email text to target
  • Thank you page language
  • Optional Email response to petition signer (including subject line and who the email response is from)
  • Optional Share info:
  • Tweet post
  • Facebook post (and pic)
  • Email a friend info (Subject line and email)


Form 

Use for anything else. Most flexible, least complicated.

 

  • Title
  • Description
  • Picture (optional)
  • Thank you page language
  • Optional Email response to petition signer
  • Optional Share info:
  • Tweet post
  • Facebook post (and pic)
  • Email a friend info (Subject line and email)

 

 

 

 

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